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Did you know?
Signage is the least expensive but most effective form of advertising.

Signage can be responsible for half of your customers - thatís right, 50 percent!

Signage is so important that without it you may not get a loan for your business.

Signage is an investment that will pay a return many times over.

A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.
ABC's of Signage
Attract new customers
Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population relocates annually.

Which means every year you're losing customers that you must replace with new customers, just to break even. Who's in business just to break even?

If you only want to sustain your business then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage.

If you'll recall from the previous section a small, 7% increase in sales produced over 124% increase in profit. It is for this reason that attracting the new customer is essential to your profitability.
**information provided by International Sign Association website; www.signs.org
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TX ESCL #18549